Andrew House , head of Sony Computer Entertainment in Europe, has spoken to journalists in a Bloomberg television interview in Rome recently.
In the interview House spoke of how Move has enjoyed “very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe,” House then went on to say “The initial sales response has been so far in excess of our initial plan that we’ll probably be looking at accelerating production.”
House predicts to see the PS3 reach profitability by the year ending march 2011. “We have lots of confidence in our ability to hit our profitability target this year,” he said. “But currency movements present significant challenges” including the “continued rapid appreciation of the yen which is a challenge for our business.” Sony will expect to see a sale of 15 million units within the coming year.
Sources: Bloomberg
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